About Luv the Paw
Nashville, Tennessee · Est. 2020
Playful Apparel for Pet People.
For the people with dog hair on their clothes, pet photos on their phones, and very strong opinions about leaving the dog at home.
The humans behind the shirts
Hey, we're Kelly & Steve.
We're the Nashville pet people behind Luv the Paw. Our dogs, Sunny and Cooper, helped inspire a business built around two things we love: animals and making people laugh.
In 2020, we started turning that combination into apparel. Funny shirts. Comfortable hoodies. Designs that say what you're thinking before you've even ordered your beer.
Something for the dog walk, the brewery patio, or the weekend you already promised to spend with your pet.
Good shirts. A sense of humor. A little more LUV.
Made to get a laugh.
Pet parent pride, a little sarcasm, and the occasional beer reference. We make designs that feel like you and give fellow pet people something to talk about.
Finished by us.
We press our apparel in-house and pack orders in Nashville. Soft fabrics and durable prints matter to us, because your favorite shirt should stay your favorite.
Giving pets a hand.
A portion of our profits supports pet rescues and animal-focused nonprofits. Your pet obsession helps us give a little LUV to animals who need it.
Forever part of our pack
A little sunshine behind Luv the Paw.
Sunny, VP of Quality
Sunny had an important title around here: VP of Quality. But her biggest role was being one of the reasons we started Luv the Paw. She was family, and loving her helped inspire a company for people who understand just how much a pet can mean.
Our sweet Sunny went to Rainbow Ridge in September 2026. We miss her more than words can say, but she'll always be part of our story.
She's in the heart behind our little paw logo, the LUV we put into this business, and our commitment to helping other pets get the love and care they deserve.
Always loved. Always remembered. Forever our Sunny.
Wear the Humor. Share the Luv.
Your order saves pets on the side.
That heart in our paw logo has a job to do. It reminds us why we started and why giving back will always be part of Luv the Paw.
Thanks for supporting our small business, sharing a laugh, and helping us send a little more LUV out into the world.
Kelly & Steve
With Cooper by our side and Sunny always in our hearts.
Good people. Great pets. Questionable jokes.
Join Our Pack.
If your camera roll is mostly pet photos and your favorite plans include the dog, you'll fit right in.
Find a shirt that gets you. Follow along for the laughs. And when someone asks about your outfit, feel free to show them 47 pictures of your pet. We would.
Quick facts
The Basics
- Who we are
- Luv the Paw is a Nashville, TN apparel brand for dog and cat lovers, started in 2020 by Kelly & Steve.
- What we make
- Funny graphic tees, sweatshirts, hoodies and tanks, designed and printed in-house in Nashville.
- Where to buy
- Online at luvthepaw.com and in boutiques across the U.S. We don't have our own retail store.
- Giving back
- A portion of our profits supports pet rescues and animal-focused nonprofits.
- Shipping
- Free on US orders over $45, $4.95 flat rate under $45, and free on Tennessee orders of $20 or more.
- Returns
- Apparel can be returned or exchanged within 30 days of delivery.
- Questions
- support@luvthepaw.com